It is part of a $2.2 billion expansion to the Seminole Hard Rock properties in Tampa and Hollywood, both opening this fall.

Standing at 450 feet tall, the project is the first of its kind. That vision has now become a reality in Hollywood, Florida. When Hard Rock International Chairman Jim Allen had the idea for a hotel that was shaped in a large-scale version of a guitar over a decade ago, “everyone thought we were a little bit crazy,” he said during a press briefing Tuesday at the Hard Rock Café in Times Square.